Mix softened butter, brown sugar, and cinnamon together in a bowl.
Evenly spread filling on dough.
Roll then cut into 12 equal pieces with a stainless steel scraper. Place rolls onto a greased Jelly Roll Pan.
Turn oven off and place pan in the oven with a towel loosely covering the cinnamon rolls.
Leave in warm oven for 30 minutes.
Carefully remove rolls from oven while you preheat oven to 375 degrees.
Cook rolls for 13 minutes.